Insignia of the globalised world like this mark of origin avoid the obvious, are usually found small and hidden next to washing instructions or in instructions for use. By bringing out seals like ‘Made in China’, gutting them, exposing their sobriety, KM creates extremely reduced representations. In this way, “Dieu” and “9/11” become brands that claim unquestionable validity, just as the chair is a universality of clarity.